Sam Outing Garden Designs
at
Chelsea 2025
Celebrating Nature's Harmony at RHS Chelsea
Welcome to Sam Outing Garden Designs at the RHS Chelsea Flower Show 2025. As you explore the showground, you'll encounter Sam's vibrant planting schemes across key areas including Serpentine Walk, South, Middle, and North Ranelagh, and the RHS Experience spaces.
Site Planting: A Celebration of Seasonal Beauty
Sam's planting design for Chelsea 2025 creates an immersive experience that celebrates May's seasonal crescendo. Through thoughtful layering of ornamental perennials and grasses, the design achieves a naturalistic yet curated aesthetic that balances structure with movement.
The scheme features:
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Bold foliage and dynamic color combinations
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Pollinator-rich plantings supporting biodiversity
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Resilient species that thrive in changing conditions
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A cohesive visual link between Show Gardens and the wider event
About Sam
From a childhood fascination with nature, to designing for the world's most prestigious flower show, Sam's journey reflects a deep connection to the natural world and a commitment to ecological design.
After a successful early career in curation, publishing, and heritage organizations including Historic Royal Palaces and the RHS, Sam returned to Norfolk in 2017 where his passion for horticulture took root. During the 2020 lockdowns, this passion crystallized into a new vocation.
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Trained at the Norfolk School of Gardening with a Certificate in Practical Horticulture (accredited by Royal Botanic Gardens Edinburgh) and a Special Commendation for his Diploma in Garden Design (accredited by Society of Garden & Landscape Designers), Sam now shares his expertise by teaching Border Design at the Norfolk School of Gardening, and will lead the Introduction to Garden Design course from September 2025.
Design Philosophy: Curated Naturalism
Sam's approach embraces "curated naturalism"—prioritising plants over hard landscaping and putting biodiversity at the forefront while maintaining aesthetic excellence. Based in East Anglia, he specializes in drought-tolerant and climate-conscious planting that reflects the native landscape.
His designs create gardens that are both ecologically valuable and deeply personal, helping clients shape spaces that reach their full potential while enhancing biodiversity.
Let's Work Together
Get in touch so we can start working together.
